Global Oil and Gas Advisory Division

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Global Best Practices for Retail Marketing 
of Petroleum and Convenience Products 

... Details of Retail Marketing

C. Marketing concepts

1. Successful Marketing of a Commodity Product
2. Image, Advertising, Promotion, and Merchandising
3. Benefits of Associations - The Effective Use of Brands, Colors, and Graphics
4. Knowledge Management

D. Support and Services

1. Personnel and People
2. Incentive Programs and Incentive Compensation
3. Security, Safety, and Environmental Protection
4. External and Internal Payment Systems