Global Best Practices for Retail Marketing of Petroleum and Convenience Products
Introduction: Who Will Benefit
- Key individuals that determine and influence the direction of the Retail Marketing segment of the corporation, i.e.:
- Senior Corporate Personnel,
- Marketing Management Personnel,
- Company Proprietors, etc.
- Individuals that assist the above listed leadership representatives in the formulation of the relevant business direction and positioning, corporate strategies, and related implementation plans, i.e.:
- Strategic Planner,
- Economists,
- Operations Planner, etc.
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