Strategy Formulation and Business Development Division

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Applicable Creative, Provocative, and 
Tandem Thinking or Step Change Solutions 

A quote from Albert Einstein:

"We cannot solve the problems at the same level of thinking where we were when we created them ..."

Step-changes, essential for the solving of major problems or a fundamental change in direction to establish sustainable competitive advantages, cannot be generated under the prevailing thinking methodology of an organization that needs to change.

Therefore, since the required (revolutionary) changes have to be outside the prevailing "comfort zone" of thinking and perception, they usually cannot be self-generated within the effected organization.