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Crisis and Fundamental 
Change Management 

Situation Analysis - Where Are You Really? (continued)

• Discussion of the value of
  • this trend analysis,
  • the techniques,
  • the critical factors that need to be captured,
  • the approach to interpretation of the findings,
  • and the assessment of the potential implications.
  
   
• Complete a "SWOT" (Strengths, Weaknesses, Opportunities, Threats) analysis for the entity, and for each key competitor.
   
• Discuss
  • the development process,
  • the key ingredients that potentially have a major influence,
  • and the subsequent interpretation.

This process should include the analysis of the internal organizational structure and culture.